How Can You Get Your Business Mentioned in AI-Generated Answers?
There is a new question businesses are beginning to ask about their online visibility. “How do I get ChatGPT to mention my business?” It is usually followed by similar questions. How do I appear in Gemini? How do I get included in Google AI Overviews? How do I make Microsoft…
Read More
How to Optimise Your Website for ChatGPT, Gemini and AI Search
The way people search for information online is changing, and websites need to change with it. For more than two decades, search engine optimisation has largely focused on helping websites become visible on Google and other traditional search engines. Businesses researched keywords, created landing pages, built links, improved their technical…
Read More
Is SEO Still Relevant in the Age of AI?
Yes. Believe it or not, SEO is not going anywhere. Every few years, something comes along that is supposedly going to “kill SEO.” Social media was going to kill SEO. Voice search was going to kill SEO. Zero-click searches were going to kill SEO. And now, artificial intelligence is apparently…
Read More
SEO vs GEO: What’s the Difference?
By Lelo Klaas Do you want me to tell you the difference between SEO and GEO, or do you want to guess first? Actually, it’s alright. We’re already here, so let me tell you. I’m itching to share this one because the more I explore Generative Engine Optimisation, the more…
Read More
What Is Generative Engine Optimisation (GEO)? A Fresh Look at Search, AI and Where We Are Going
By Lelo Klaas For years, search has been one of the most fascinating parts of the digital world for me. I have spent a lot of time thinking about what people search for, the words they use, why certain results appear before others and what ultimately makes someone click. Search…
Read More