How to Build Links in 2023

Link building is one of the most important factors in SEO. Links from high-quality websites tell Google that your website is authoritative and trustworthy. This can help your website rank higher in search results and attract more visitors.

However, link building can be a challenge. It takes time and effort to build relationships with other websites and convince them to link to yours.

In this article, we will share some of the best link building strategies for 2023. These strategies are all white-hat, meaning that they are approved by Google and will not get your website penalized.

1. Create high-quality content

The best way to attract links is to create high-quality content that other websites will want to link to. This could include blog posts, infographics, videos, or other types of content that are informative, engaging, and useful.

When creating content, be sure to focus on your target audience. What kind of content are they interested in? What problems can you help them solve? Once you understand your target audience, you can create content that is specifically designed to appeal to them.

2. Promote your content

Once you have created high-quality content, you need to promote it so that other websites can find it. You can do this by sharing your content on social media, submitting it to directories, and reaching out to other websites in your niche.

When promoting your content, be sure to personalize your outreach. Don’t just send out generic emails to a list of websites. Instead, take the time to learn about the websites you are reaching out to and write personalized messages.

3. Guest blogging

Guest blogging is a great way to build links and get exposure to a new audience. To guest blog, you simply need to find websites in your niche that accept guest posts. Once you have found a few websites, reach out to the owners and ask if they would be interested in publishing a guest post from you.

When writing guest posts, be sure to produce high-quality content that is relevant to the website’s audience. You should also include a link back to your own website in the author bio.

4. Broken link building

Broken link building is a technique where you find broken links on other websites and replace them with links to your own website. To do this, you can use a tool like Ahrefs or SEMrush to find broken links on websites in your niche.

Once you have found a few broken links, reach out to the website owners and let them know about the broken links. You can then offer to replace the broken links with links to your own website.

5. Link roundups

Link roundups are blog posts that list links to other websites’ content. To get your website listed in a link roundup, you can reach out to bloggers in your niche and ask them to include your website in their next roundup.

When reaching out to bloggers, be sure to personalize your message. Let the blogger know why you think your website would be a good fit for their roundup. You can also offer to share the roundup on your own social media channels.


Link building is an important part of SEO. However, it can be a challenge to build links. The strategies in this article can help you build links in a white-hat way.

Here are some additional tips for building links in 2023:

  • Focus on building relationships with other website owners. The more relationships you have, the easier it will be to get links from other websites.
  • Be patient. Link building takes time and effort. Don’t expect to see results overnight.
  • Be consistent. Keep creating high-quality content and promoting it. The more consistent you are, the more links you will build over time.

By following these tips, you can build links to your website and improve your SEO.

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