How to Create Landing Pages That Convert

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Landing pages are essential for any business that wants to generate leads, sales, or other conversions. However, not all landing pages are created equal. In fact, most landing pages are poorly designed and fail to convert visitors into customers.

Here are some expert tips on how to create landing pages that convert:

1. Define Your Goals

Before you start creating your landing page, it’s important to define what you want to achieve with it. What is your target audience? What action do you want them to take? Once you know your goals, you can start to design your landing page with those goals in mind.

2. Create a Compelling Headline

Your headline is the first thing that visitors will see, so it’s important to make it count. Your headline should be clear, concise, and benefit-driven. It should also be relevant to your target audience and their interests.

3. Craft Persuasive Copy

Your landing page copy should be clear, concise, and persuasive. It should explain the benefits of your product or service and why visitors should take action. Use strong verbs and persuasive language to capture attention and drive conversions.

4. Use High-Quality Images

Images can be a powerful way to grab visitors’ attention and convey your message. Use high-quality, relevant images that will appeal to your target audience.

5. Include a Strong Call to Action (CTA)

Your CTA is the most important element on your landing page. It should be clear, concise, and actionable. Tell visitors what you want them to do, and make it easy for them to do it.

6. Use A/B Testing

A/B testing is a great way to test different versions of your landing page and see which one performs better. Use A/B testing to test different headlines, copy, images, and CTAs.

7. Optimize for Mobile

More than half of all web traffic now comes from mobile devices. So it’s important to make sure that your landing page is optimized for mobile devices. Use a responsive design that will adjust to different screen sizes.

8. Use Social Proof

Social proof is a powerful way to build trust and credibility. Include testimonials from satisfied customers or logos of companies that you have worked with.

9. Keep it Simple

Your landing page should be simple and easy to navigate. Avoid clutter and distractions. Focus on your message and your CTA.

10. Use a Landing Page Builder

There are a number of landing page builders available that can make it easy to create high-converting landing pages. These builders come with a variety of templates, tools, and features that can help you create a professional-looking landing page in no time.

Additional Expert Tips:

  • Use strong visuals to capture user attention and convey your message.
  • Use video to tell your story and engage visitors.
  • Use scarcity to create urgency and drive conversions.
  • Use countdown timers to create urgency and drive conversions.
  • Use exit pop-ups to capture leads from visitors who are about to leave your page.


Creating landing pages that convert is an art and a science. By following these expert tips, you can increase your chances of creating landing pages that will generate leads, sales, and other conversions.