How to with email marketing in 2024

By incorporating these strategies, you can position your email marketing efforts for success in 2024 and beyond. Remember, winning in email marketing requires a combination of innovation, personalization, and a deep understanding of your audience’s evolving needs. Remember, South Africans appreciate a genuine connection. Keep it friendly, helpful, and respectful, and you’ll be on the winning side of South African email marketing in 2024.

The rise of voice search in the South African market

Voice search is a rapidly growing trend in the South African market, with more and more people using their smartphones and smart speakers to search for information and complete tasks. This trend is being driven by a number of factors, including the increasing availability of affordable smart devices, the growing popularity of mobile internet, and the convenience of voice search. Voice search is particularly popular among younger South Africans, with a recent study finding that over 60% of Gen Z consumers use voice search at least once a day. This is likely due to the fact that Gen Z consumers…