Basic Elements of Website Loading Speed

Website speed has always been an important factor in how well a website performs in search engines and appears to customers. It can also have an impact on whether or not a visitor converts or purchases something from a website.

At some point, most of us have abandoned a slow-loading webpage and restarted our search.

To improve a website’s Page Speed effectively and consistently, we must first understand what Google (and other search engines) consider when determining a site’s Page Speed Insights score. While we can see what is monitored and reported on, we don’t always know what those metrics are or what they measure.

That is why we created this guide: to help you better understand the Page Speed Insight data and make your website more user-friendly and accessible.

Largest Contentful Paint (LCP)

The Largest Contentful Paint statistic is a significant parameter in the Page Speed Insights report, and it will play an important role in the Google Algorithm Update in May 2021, which we strongly advise you to research if you haven’t already. You can get our comprehensive guide to preparing for it here.

Simply put, it is the most content-rich website on the planet. Paint is the amount of time spent populating and viewing the largest image or text block within the viewport set in your browser. All LCP is calculated based on the time the page was first loaded..

First Contentful Paint (FCP) 

In general, “first paint” refers to the precise second that ANYTHING in your browser is produced. The “First Paint” is typically a header/banner image at the top of the page you’re attempting to load, or it could simply be the background color of the page in question. Begin by painting a banner image or page backdrop to give the impression of a fast-loading page.

However, there is more to First Paint than meets the eye… First, a Painting of Contentment. FCP (First Contact Point) In general, “first paint” refers to the precise second that ANYTHING in your browser is produced. The “First Paint” is typically a header/banner image at the top of the page you’re attempting to load, or it could simply be the page’s background color.

In other words, FCP is the point at which material that your user can interact with or benefit from becomes visible.

Time To Interactive (TTI)

Time to Interactive is another Page Speed metric that is extremely important not only to Search Engines but also (if not more so) to users. The phrase “”time to interactive”” refers to the amount of time it takes for a web page to become fully interactive.

  • The term “interactive” can be subjective when it comes to SEO and Page Speed. Google, on the other hand, defines Time To Interactive (TTI) using three criteria:
  • The website’s content has been rendered and displayed in a useful manner (see First Contentful Paint section).
  • Event handlers have been successfully registered for the majority/all visible page elements.
  • The page now responds quickly and effectively to user interactions, often within 50 milliseconds.

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