What Does It Mean to Be an AI-Ready Business? It’s Not About Having the Coolest Tools
There is a particular kind of pressure floating around business conversations right now. Everyone is talking about artificial intelligence. Someone has attended an AI conference. Someone else has discovered a tool that apparently writes proposals, analyses spreadsheets, answers customers and possibly makes coffee if you ask nicely enough. Suddenly, every…
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You Don’t Need More Marketing. You Need to Know What the Hell You’re Marketing
There is a point in almost every struggling business where somebody says, “We need to do more marketing.” More social media. More advertising. More emails. More content. More influencers. More Google Ads. More videos. More posts. More campaigns. More money thrown at getting people to look in our direction. But…
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Google Isn’t the Only Place People Search Anymore. Is Your Business Ready?
For years, businesses were given fairly straightforward advice about being found online. Build a website, optimise it for Google, choose the right keywords, publish useful content, work on your rankings and try to get onto the first page of search results. That advice is not suddenly useless. Google still matters…
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How Can You Get Your Business Mentioned in AI-Generated Answers?
There is a new question businesses are beginning to ask about their online visibility. “How do I get ChatGPT to mention my business?” It is usually followed by similar questions. How do I appear in Gemini? How do I get included in Google AI Overviews? How do I make Microsoft…
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How to Optimise Your Website for ChatGPT, Gemini and AI Search
The way people search for information online is changing, and websites need to change with it. For more than two decades, search engine optimisation has largely focused on helping websites become visible on Google and other traditional search engines. Businesses researched keywords, created landing pages, built links, improved their technical…
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Is SEO Still Relevant in the Age of AI?
Yes. Believe it or not, SEO is not going anywhere. Every few years, something comes along that is supposedly going to “kill SEO.” Social media was going to kill SEO. Voice search was going to kill SEO. Zero-click searches were going to kill SEO. And now, artificial intelligence is apparently…
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SEO vs GEO: What’s the Difference?
By Lelo Klaas Do you want me to tell you the difference between SEO and GEO, or do you want to guess first? Actually, it’s alright. We’re already here, so let me tell you. I’m itching to share this one because the more I explore Generative Engine Optimisation, the more…
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What Is Generative Engine Optimisation (GEO)? A Fresh Look at Search, AI and Where We Are Going
By Lelo Klaas For years, search has been one of the most fascinating parts of the digital world for me. I have spent a lot of time thinking about what people search for, the words they use, why certain results appear before others and what ultimately makes someone click. Search…
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